Make UK Launch

A year in the making – Make UK

When you take one of the UK’s oldest and most prestigious organisations that represents UK industry at the highest levels, based in the heart of British government, and with the power to influence Westminster decisions, you immediately think pinstripe suits and traditional thinking. With 125 years of heritage, you would think this would be the case with EEF, The Manufacturers’ Organisation. Nothing could be further from the truth.

Today, 19th February 2019, we attended the National Manufacturing Conference, and saw 12 months of blood, sweat and tears culminate in a prestigious and hugely well attended event, where it was announced that EEF, the largest sectoral employers’ organisation in the UK, will now be known as Make UK.

But this is more than a simple rebrand – EEF wanted to truly consider their position for the future, and redefine an organisation that is here to help support all UK manufacturers, and to champion UK manufacturing. The organisation engaged Strength+Honour to investigate and truly understand how to invigorate and position EEF now, and in the future. With a project that consisted of  meticulous research, brand strategy and creative thinking, we created a complete re-brand which puts the next generation of creators, engineers and manufacturers at the forefront.

The scope included a complete rebrand programme, from research phase through to brand positioning, architecture and identity; messaging proposition; employee engagement; brand roll out across all areas of collateral and communication; and communication and advertising creation.

The project required meticulous research and planning, and bold, original and disruptive brand and communications thinking, centred on the needs and requirements of the manufacturing sector.

Visit the new Make UK site for further information.

The National Manufacturing Conference featured leading speakers from both the political and manufacturing spheres, including:

  • Stephen Phipson, CBE, Chief Executive (revealing the brand launch)
  • Rt Hon Jeremy Corbyn MP, Leader of the Opposition
  • Rt Hon Greg Clark, Secretary of State for Business, Energy and Industrial Strategy, Conservative MP
  • Andrew Neil, Journalist and Broadcaster
  • Steph McGovern, Broadcaster