O2 – CUSTOMERS OF THE FUTURE

THE CONTEXT

S+H were briefed to create and manage an internal education comms programme based around educating the wider team at O2 about the network.  How has it grown, what are the challenges around building and maintaining a network that’s fit for purpose, and what are the possibilities going forward?

The  internal campaign featured 1 piece of content each week which deepened internal knowledge around  the network, the industry and O2’s customers.

The objectives for the campaign were:

  • Drive an internal focus around infrastructure, spectrum and network development that is fundamental to both O2 and the entire UK mobile network
  • Educate, influence and drive perception change around the importance of building a future-proofed robust mobile network
  • Increase understanding of the issues to demonstrate how mobile infrastructure and connectivity can stimulate economic success and investment
  • Create an understanding around what it takes to create networks fit for the future

One of the content pieces we created  aimed to reinvigorate and engage over 7000 O2 employees who talk mobile connectivity every day with the art of the possible.

We mobilised the next generation (the kids of board members and O2 staff) to illustrate possibility without constraints. We captured the imaginative and insightful discussion on film.

The film delivered the highest metrics of employee engagement across O2’s internal communications channels from one single piece of communication in 02 history with over 4000 unique views (usual engagement with an internal post is 600-700 views).