O2 – CUSTOMERS OF THE FUTURE
S+H were briefed to create and manage an internal education comms programme based around educating the wider team at O2 about the network. How has it grown, what are the challenges around building and maintaining a network that’s fit for purpose, and what are the possibilities going forward?
The internal campaign featured 1 piece of content each week which deepened internal knowledge around the network, the industry and O2’s customers.
The objectives for the campaign were:
- Drive an internal focus around infrastructure, spectrum and network development that is fundamental to both O2 and the entire UK mobile network
- Educate, influence and drive perception change around the importance of building a future-proofed robust mobile network
- Increase understanding of the issues to demonstrate how mobile infrastructure and connectivity can stimulate economic success and investment
- Create an understanding around what it takes to create networks fit for the future