Thames Valley Air Ambulance wanted to refresh their fundraising approach.

Strength+Honour created a brand new fundraising look and feel, and a complete fundraising campaign, to increase awareness of what TVAA do, and of course increase donations.

The introduced a much more emotive fundraising strategy and campaign – telling the stories of the people who fundraise for and support TVAA, not simply the stories of those they’ve helped and saved.
After intense discussions and discovery, we distilled the challenges the fundraising campaign had to address into three key areas:

• Raising the profile
• Increasing donations
• Connecting with local communities

Jointly we achieved a new approach to fundraising, following a contemporary look and feel, and a much more emotive execution telling stories to enhance fundraising activity; of course, all of this was executed with beautiful imagery and a clear call to action.

The fundraising activity was so well received, it prompted a further project to bring the overarching brand positioning of the charity to the same level.