O2 – Paving the way for digital connectivity
Strength+Honour worked with O2 over a 2 year period on a campaigning project to help the mobile operator address the capacity issues that were hampering the development of digital infrastructure across the UK, but particularly in London.
Capacity issues mean that mobile customers have an apparently good signal (4G) but can’t access data. Imagine commuters who want to use their mobiles at London’s busiest stations at rush hour to check train delays, pay bills through on-line banking, catch up with work emails or try to watch last night’s goals, and nothing happens – you can almost feel their frustration. This is what a lack of capacity to carry the sheer volume of data we want to access through our mobile phones means to consumers.
The project aimed to highlight that the UK was reaching a point where capacity would be outstripped by demand, in order to encourage Government, Ofcom, landlords and businesses to work together to improve planning applications in order to address the issue more quickly for the benefit of all mobile users.