A new product, a new brand, a new idea – there’s always a thrill when we start a fresh project. It’s pretty rare that a creative team get a chance to work on a true brand creation, working from scratch to define and design a brand.
However, brand creation comes with it’s own challenges. There’s no framework to work within, although we always have industry and market insights to learn from. A blank piece of paper can be a scary thing, the endless possibilities too broad to allow critical thinking and pinpoint creativity.
That’s where we need a spark – a nugget of insight, an idea or an image that gives us a springboard. This starting point gives us the very first bones of a framework to accelerate from, in order to create a new entity that is beautful and effective.