EKO Home – showcasing innovation and quality on social media
EKO’s vision is to continuously innovate and redefine homeware, for home makers seeking to transform their home into a stylish and eco-efficient world. EKO prides itself on consistently bringing high quality, solution driven, intelligent and eco-friendly products to their customers.
EKO are recent entrants into the UK market, targeting a eco-conscious, stylish and discerning customer, and have worked hard to secure prestigious listings in John Lewis and Lakeland.
As new entrants into a highly competitive market, EKO needed to create a presence on social media that would complement their listings and drive people to find out more, and in to store. However, budgets were tight, so we needed to develop a cost-effective and attention grabbing solution.
Using creative assets EKO had in place, combined with a bit of creative flair and catchy music, S+H developed 3 x 10 second videos, showcasing 3 hero products.
We wanted to convey how each bin fits into everyday life in a normal home, and tap into a subconscious recognition of an individual viewers own home, lifestyle and ethos. After all a bin is a highly necessary product in a home, but not the sexiest thing to talk about, and it’s not particularly easy to create an emotional connection with a potential customer.