ECC – Time to share your story
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”
ECC, the UK and Europe’s leading timeshare and release specialists, wanted to create a campaign that allowed them to stand out and shine in a market that had been tainted by a poor reputation. Their mission is to help timeshare owners who wish to rid themselves of unwanted timeshare (and the associated long-term fee commitments) and to recover monies wherever possible.
S+H initially reviewed the challenges of such a campaign, identifying that online lead generation was tough due to increased competition and negative online presence. We needed to introduce new channels that would help ECC compete outside of their traditional arenas. Ultimately, ensuring that the objectives of raising brand profile and lead generation were met.