Bringing the CAE brand to life
“In theory, there is no difference between theory and practice. But, in practice, there is.”
CAE, the IT infrastructure solutions provider, wanted to stand out from a grey and dull industry and showcase a more personal approach to technology. As part of this process S+H delivered a full rebrand – brand strategy, proposition, creative development, messaging and delivering full brand guidelines.
S+H then delivered a series of brand implementation projects using the newly created CAE brand.
Creative delivery is a journey in its own right. The rollout of a brand is important. It’s where we accelerate carefully crafted strategy and creative concepts into beautifully effective communication tools. It’s when we see our work in action, applying a brand in a creative, sensitive and considered way. Working in practice, instead of theory (however well developed!) allows us to evolve the brand even further. Guidelines can’t always anticipate new challenges – so through the creation of each marketing or brand touchpoint, we develop the brand further, ensuring it remains authentic and relevant.