Selecting the right agency for your brand is a big, big decision; do they fit, do they understand our culture, will they get us? These are common thoughts that stream through the minds of a business owner, brand manager or marketing director.
A “good fit” is completely key and that’s also true from the perspective of the agency. We choose our clients as much as our clients choose us. This is not meant as an arrogant or elitist statement but actually the contrary… the agency and client relationship must be one of mutual understanding and benefit. When we first met with Suzy and Jonnie Hobbs the chemistry had an immediate impact on myself and the team. The first words uttered following our initial meeting was “I want to work on this project” and this sentiment was echoed across the whole team. We love their ambition, they have a great story, they demonstrate passion, they love and understand what we can offer, and there was immediate trust… so began a wonderful relationship that has grown and has continued to go from strength to strength as the project developed from conception to launch and now to growth.
Suzy and Jonnie had a passion to launch a new local Gin that would build on the heritage of the fifth generation of the Hobbs family as one of the largest and most prolific leisure boat companies on the Thames. Through research, digging and flicking through historic memorabilia we determinedly hunted for a true and authentic story that could give relevance and background to their ambition.
A dusty picture of old Mr. Hobbs was the ultimate treasure hidden in the old workshop on the bank of the Thames. He has the most, cheeky and engaging look which left the team and I with a belief that our work had already been started; a man of heritage, purpose and a love of Gin could not have provided us with a more engaging story and foundation to build the Mr. Hobbs gin brand.
The creative, led by Dutch (Nick), started to fall into place and so was born the Mr. Hobbs, Henley Gin brand that gave authenticity to the history of the family’s Henley heritage. We have passionately supported the project from initial concept through to narrative and brand creation including tasting and an exclusive VIP launch in May 2017.
The journey ahead is exciting and will be filled with challenges to overcome, but working with Jonnie and Suzy and great partners like Foxdention, BWH and Woods Wine we can expect first class development of a delicious Gin which will take the local community by storm.
The team and I are privileged to have such a wonderful client to work with….