When you take one of the UK’s oldest and most prestigious organisations that represents UK industry at the highest levels, based in the heart of British government, and with the power to influence Westminster decisions, you immediately think pinstripe suits and traditional thinking. With 125 years of heritage, you would think this would be the case with EEF, The Manufacturers’ Organisation. Nothing could be further from the truth.
Today, 19th February 2019, we attended the National Manufacturing Conference, and saw 12 months of blood, sweat and tears culminate in a prestigious and hugely well attended event, where it was announced that EEF, the largest sectoral employers’ organisation in the UK, will now be known as Make UK.
But this is more than a simple rebrand – EEF wanted to truly consider their position for the future, and redefine an organisation that is here to help and support all UK manufacturers, and to champion UK manufacturing. The organisation engaged Strength+Honour to investigate and truly understand how to invigorate and position EEF now, and in the future. With a project that consisted of meticulous research, brand strategy and creative thinking, we created a complete re-brand which puts the next generation of creators, engineers and manufacturers at the forefront.
We are extremely proud to have developed and delivered such a game-changing rebrand and repositioning programme for a client with so much heritage, and so much influence and credibility at every level.
In an unprecedented period of uncertainty, it has been a privilege to work with an organisation that is taking such brave steps, and is so committed to doing what is right for the sector they so passionately represent, and for future generations.
The new brand identity reflects the needs of the modern manufacturing sector, and demonstrates composure, positivity and a focus on the future.
The project has demanded a level of bravery from Make UK, a determination to succeed, a truly open and collaborative relationship, and trust in us as an agency to deliver. S+H are extremely proud to have taken this journey, and share Make UK’s passion for the next generation.
S+H believe in focusing on the outcome, not the “output”, and we see the future as challenging, yet exciting and believe in embracing change to drive a prosperous future. This certainly chimes well with Make UK’s vision, and together we agreed to drive change, to do something different. “Together, we make it happen” has even become a proposition used throughout the rebrand and launch campaign.
The scope included a complete rebrand programme, from research phase through to brand positioning, architecture and identity; messaging proposition; employee engagement; brand roll out across all areas of collateral and communication; and communication and advertising creation.
The project required meticulous research and planning, and bold, original and disruptive brand and communications thinking, centred on the needs and requirements of the manufacturing sector.
Visit the new Make UK site for further information
The National Manufacturing Conference featured leading speakers from both the political and manufacturing spheres, including: